The London School of Public Relations (LSPR) is an Aldgate-based pubic relations, influence and brand management school established in 1992 as part of the David Game College Group. It offers training and consultation for businesses and individuals and operates in the UK and abroad.
I made sure to account for the problems they faced previously: Overuse of clichéd stock photos and lack of skills to edit their own content easily. By creating these clean, striking text blocks combined with rich colour and patterns, I solved the issues.
Part of their new strategy was to become a source of industry tips/suggestions for Continuing Professional Development (CPD). Their social media presence was lacking somewhat, so I helped develop this idea into a strategy. Visually, I wanted the big, bold, blue block with useful information and an engagement prompt to become synonymous with LSPR. No more trite stock images to be used!
The old LSPR website was awfully complex and a real pain for users to navigate. I set about researching and developing user personas to improve the UX as well as information architecture, then designed the clean, minimal layout to prioritise easy navigation and SEO.
This project was worked on as part of Webber Design.