Written in Lights is a father-daughter team that creates large wooden light-up letters in Cardiff, hiring them out to glowing couples for their weddings, as well as for businesses and events. Despite their gleaming (and growing) reputation, they had a dated website and practically non-existent brand. I was tasked with designing a brand that sparked excitement and shining a light on their business on the web. Shiny.
After numerous pages of sketches trying to come up with something visually interesting, classy but hand-made looking (attempting to push towards the wedding hire), I moved on to the digital development. A few decent concepts had emerged but nothing was clicking. While experimenting with the typography, I tried rotating the “W” around an axis, which resulted in a perfect 5-pointed star thanks to the geometric typeface. Serendipitous indeed! Using a split of the stem I added the radiating rays. If printed with foil-blocking or animated online, this would look particularly lovely.
This project was worked on as part of Webber Design.